Is your work actually worthwhile?

A much needed opportunity to talk about outputs vs outcomes

Outcomes and outputs are often mixed up — you need to be clear what they are and which is more important… (courtesy of qualityswdev.com)

A website redesign. A brand new smartphone app. An advertising campaign.

All of the above probably sound like great success stories, if you can get them right. Undoubtedly, they usually involve a lot of hard work and effort to make them happen.